PRECIS - promoting development and quality in public relations PRECIS –the Association of Public Relations Consultancies in Sweden – is an industry association for consultancy firms specialising in the provision of advice in the Public Relations sphere with the aim of building, maintaining and protecting their client’s relationships with audiences that include both customers and potential customers, and personnel, society, markets and owners, etc. PRECIS aims to represent the interests of its members and the industry by promoting the value of Public Relations in achieving companies’ and organisations’ goals, and by working to ensure that public relations is used by both member companies and their clients in a professional manner that accords with industry standards. PRECIS’ role also includes providing guidance for clients seeking partners. PRECIS is naturally unable to recommend individual consultancies, but it can and does provide starting points that will ensure a successful search process. Membership of PRECIS indicates, first and foremost, the consultancy’s desire and commitment when it comes to development and quality. Member companies undertake to operate in accordance with PRECIS’ industry standards.